New creative campaign aims to rally wedding boutiques and bridal stores.
Leading bridal designer Christina Wu continues its avid support of the efforts of the American Bridal & Prom Industry Association (ABPIA). Comprised of approximately 400 members including manufacturers, retailers, sales representatives, apparel marts, media resources, and other interested constituents of the formalwear industry, the ABPIA is a non-profit, federally recognized organization that has united these parties in a legal battle to stop foreign companies from allegedly flooding the market with counterfeit apparel. A new creative ad unveiled recently by the ABPIA aims to rally wedding boutiques and bridal stores to help in the fight against Internet piracy.
The organization’s marketing team developed the creative campaign to communicate the ABPIA’s message to the masses, via major publications, Web sites, and social media platforms. The aim is to help retailers fend off the growing problem of counterfeit apparel Web sites and the sale of inferior wedding dresses to American consumers.
“It is our responsibility to educate consumers, retailers, and the industry at large about the illegal cyber retailers and the threats they pose,” urged Arthur Huston, Christina Wu executive manager. “We are pleased with the recent court rulings, and we continue to support the ABPIA in the campaigns to raise awareness,” he added.
On January 10, 2013, The U.S. District Court for the District of New Jersey entered a Preliminary Injunction enjoining the owners of a first group of specific Internet Web sites from selling counterfeit products and from using their sites to market and sell counterfeit apparel. The lawsuit (case number 3:2012cv07079) filed on November 13, 2012, by the ABPIA et al is part of the organization’s joint efforts to stop foreign companies from flooding the market with counterfeit bridal gowns and prom dresses, bypassing their American partners and going direct to consumers.
Christina Wu and the ABPIA urge collaboration among consumers, retailers, and members of formalwear industry and the general public on awareness and action against the marketing and sale of counterfeit products. Christina Wu wedding gowns can be purchased only from authorized retailers. To locate an authorized retailer or browse wedding dresses, click the “Find A Store” link at www.christinawu.net.Read More
Recent Federal Court ruling restrains illegal importation of counterfeit products in the formalwear industry.
Bridal designer Christina Wu announced that it is pleased with recent Federal Court rulings restraining Web sites allegedly involved in the sale of counterfeit apparel in the formalwear industry. On January 10, 2013, The U.S. District Court for the District of New Jersey entered a Preliminary Injunction enjoining the owners of a first group of specific Internet Web sites from selling counterfeit products and from using their sites to market and sell counterfeit apparel. The lawsuit (case number 3:2012cv07079) filed on November 13, 2012, by the American Bridal & Prom Industry Association (ABPIA) et al aims to stop foreign companies from flooding the market with counterfeit bridal gowns and prom dresses, bypassing their American partners and going direct to consumers.
Christina Wu is a member and supporter of the ABPIA, a non-profit, legal federally recognized organization. Concluding that the ABPIA had demonstrated a compelling case, the Court’s Preliminary Injunction also froze assets of the defendant Web site owners, pending a final decision by the Court on the appropriate relief to be awarded to the ABPIA and its members. PayPal recovered $60,000 dollars enforcing this court order won by the efforts of ABPIA, cutting off funds to pirate Web sites.
“The true victims are the consumers,” urged Steve Lang, president of the ABPIA. “More times than not, there is no recourse for them when they try to contact the source of the dress,” he added.
Thousands of additional Web sites soon may be added to the lawsuit through a streamlined process approved by the court. Christina Wu and the ABPIA will continue efforts to bring awareness to all consumers, retailers, and members of formalwear industry and the general public on the harm that the marketing and sale of counterfeit products can bring to consumers and fair competition. Christina Wu wedding gowns can be purchased only from authorized retailers. To locate an authorized retailer or browse wedding dresses, click the “Find A Store” link at http://www.christinawu.net.
Full press release at: http://www.prweb.com/releases/2013/1/prweb10375638.htmRead More
Dazzle Too owner and daughter choose wedding gown and mother-of-the-bride dress from Christina Wu bridal collections.
Christina Wu announced that long-time authorized retailer of its FAB4 prom collections chose its gowns for a cherished, personal family affair. Dazzle Too owner Geraldine “Geri” Sullivan and daughter Tiffany Sullivan Baronzzi hand-picked a gorgeous wedding dress from one of the breathtaking bridal collections for Tiffany’s own wedding day. Geri also chose a mother-of-the-bride dress from the company’s collection for this once-in-a-lifetime event.
“I had a wonderful time picking out THE dress,” said Tiffany Sullivan Baronzzi, commenting on her experience choosing the gown she would wear to wed Chris Baronzzi. “It was a bride’s dream come true.” The wedding ceremony took place on October 23, 2010, at St. Andrew church in Cape Coral, Florida, with the reception following at The Club at Grandezza in Estero, Florida. Dazzle Too has two locations in Florida, at the Edison Mall in Fort Myers and the Port Charlotte Town Center in Port Charlotte. Browse gorgeous bridal collections and wedding gowns at http://www.christinawu.net, or contact the authorized retailer in your area for more information.
Full press release at: http://www.prweb.com/releases/2013/1/prweb10309289.htmRead More
True Love Bridal gives away wedding gowns to victims of the devastating “Superstorm Sandy.”
House of Wu announced that its New Jersey-based authorized retailer of Christina Wu, Dere Kiang, Jacquelin Exclusive, and Cara Mia bridal gowns made special efforts to aid in the relief after Hurricane Sandy devastated portions of the Caribbean and Mid-Atlantic and the Northeastern United States during late October 2012. Early on October 29, Hurricane Sandy curved north-northwest and then moved ashore near Atlantic City, New Jersey, as a post-tropical cyclone with hurricane-force winds. Shortly after, media outlets were calling the storm “Superstorm Sandy.”
“In New Jersey, devastation was unbelievable,” said Gail Comerford, owner and operator of True Love Bridal in Marlboro, New Jersey. Determined to do what she could to help during the devastation, Gail generously offered to give away 1,000 sample wedding gowns. Just 15 minutes from the greatly devastated towns and still without power, Gail called a local radio station to aid in her efforts. Regional, national, local, and European television networks quickly picked up and reported on the heartwarming story.
“The lovely ladies who were victims of the storm were very impressed by our selection of gowns. Many House of Wu gowns were the first to be chosen,” added Gail. Thus far, she has given away nearly 500 bridal gowns. True Love Bridal is an authorized retailer of such breathtaking gowns as Christina Wu Spring 2013 Style 15508 and Dere Kiang classic Style 11112. These and other breathtaking gowns can be browsed at http://www.christinawu.net or contact the authorized retailer found under the store locator.
Full Press release at: http://www.prweb.com/releases/2012/12/prweb10242259.htmRead More
Christina Wu’s top-selling styles in line with favorite designs at New York Bridal Fashion Week.
Christina Wu announced that its Spring 2013 collections of bridal gowns are in line with the season’s hottest trends, as reported by TheKnot.com. Favorite new designs from runways to red carpets include head-to-toe lace and ruffled or tiered skirts. Both styles were prominently displayed at the recent New York Bridal Fashion Week.
Christina Wu’s top-selling bridal gowns this month reflect these current fashion trends in the wedding arena. Delicate lace designs such as Spring 2013 Christina Wu style 15507 are both current and timeless, while Christina Wu’s style 15513 (pictured) displays romantic layers of fabric in ruffled organza, another leading look this wedding season.
These and other breathtaking gowns can be browsed at http://www.christinawu.net.
Full press release at: http://www.prweb.com/releases/2012/12/prweb10227526.htmRead More