Since the economic decline, lessening need for formal gowns, and greater competition for the shrinking market, some manufacturers of prom and bridal gowns have gone direct to consumers, bypassing their American partners. Christina Wu continues to raise awareness around this issue, supporting industry efforts to restrain the sale of counterfeit apparel. The effects of the counterfeiting epidemic on consumers, retailers, manufacturers, and the formal wear industry at large are overwhelming.
Christina Wu is taking a stand against foreign companies flooding the market with counterfeit bridal gowns and prom dresses, along with other big names in the formalwear industry. Christina Wu is a member and supporter of the American Bridal & Prom Industry Association (ABPIA), a non-profit, legal federally recognized organization that aims to bring awareness and fight the illegal importation of counterfeit products within the formalwear industry, taking their fight to federal court. The complaint states, “Defendants have registered and are using the infringing domain names with the bad faith intent to profit from these marks by fooling customers into believing defendants’ Web sites selling counterfeit products are actually selling authentic plaintiffs’ products.”
The court recently entered a preliminary injunction against the owners of the first group of specific Internet Web sites defendants, and thousands more may be added to the lawsuit. Christina Wu and the ABPIA will continue efforts to bring awareness to all consumers, retailers, and members of formal wear industry and the general public on the harm that the marketing and sale of counterfeit products can bring to consumers and fair competition.